MARKETING ANALYTICS MANAGER
Company: OATS
Location: Washington
Posted on: October 23, 2024
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Job Description:
Overview
Do not pass up this chance, apply quickly if your experience and
skills match what is in the following description.
AARP is the nation's largest nonprofit, nonpartisan organization
dedicated to empowering people 50 and older to choose how they live
as they age. With a nationwide presence, AARP strengthens
communities and advocates for what matters most to the more than
100 million Americans 50-plus and their families: health security,
financial stability and personal fulfillment. AARP also produces
the nation's largest circulation publications: AARP The Magazine
and AARP Bulletin.The Digital Testing & Optimization Analyst
gathers, analyzes, and shares data and insights to improve
performance for various digital programs and initiatives. This role
focuses on testing and optimization of digital platforms, including
the website AARP.org and AARP's apps, with the goal of driving
impactful changes through data-driven insights and recommendations.
The Digital Testing & Optimization Analyst is at the forefront of
enhancing user experiences and driving business growth through
iterative testing and experimentation. The role involves A/B
testing and optimization, web analytics and insights, technical
expertise, and project management. The Analytics Manager's daily
tasks include designing and conducting A/B tests within the Adobe
Target platform, managing project scope and tracking milestones,
collaborating with cross-functional teams including development,
analyzing test results, identifying gaps and opportunities via
collaboration with management, and providing thought leadership on
optimization techniques.
Responsibilities
Qualifications
Additional Requirements
AARP observes Mondays and Fridays as telecommuting workdays, except
for essential functions. Remote work and telecommuting can only be
done within the United States and its territories.Compensation and
Benefits
AARP offers a competitive compensation and benefits package
including a 401(k); 100% company-funded pension plan; health,
dental, and vision plans; life insurance; paid time off to include
company and individual holidays, vacation, sick, caregiving, and
parental leave; performance-based and peer-based recognition and
tuition reimbursement. Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse
workforce and sustaining an inclusive culture. AARP does not
discriminate on the basis of race, ethnicity, religion, sex, color,
national origin, age, sexual orientation, gender identity or
expression, mental or physical disability, genetic information,
veteran status, or on any other basis prohibited by applicable
law.
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Keywords: OATS, Annandale , MARKETING ANALYTICS MANAGER, Executive , Washington, Virginia
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